Most vodka campaigns borrow from culture. We wanted to ask how vodka had actually shaped it. That became a three-part campaign exploring ZigZag's relationship with rave, punk, and tattoo culture, each built around defiance, community, and self-expression. I developed the concept and worked across art direction, shooting, editing, motion, and social strategy. Each chapter moved from the cultural connection, to the ritual, to a cocktail that translated the world into something you could actually drink.
ZigZag Afterhours:
Most vodka campaigns borrow from culture. We wanted to ask how vodka had actually shaped it. That became a three-part campaign exploring ZigZag's relationship with rave, punk, and tattoo culture, each built around defiance, community, and self-expression. I developed the concept and worked across art direction, shooting, editing, motion, and social strategy. Each chapter moved from the cultural connection, to the ritual, to a cocktail that translated the world into something you could actually drink.
After Hours is a ZigZag IP built around a simple idea: bartenders deserve a night of their own, after close. I developed the visual language and creative direction for the series, working with external teams across production and asset development. Unlike Spotted, After Hours has its own personality: warmer, more intimate, and a little more human, while still living firmly inside the ZigZag world.
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