Simba Uproar is Simba's flagship culture-first platform — a hip-hop and action sports festival that brings artists and audiences together with no hierarchy, no VIP sections, just shared space. My work centred on creating the visual identity for this event: designing the rebrand logo and the key visual that would define the entire aesthetic across all touchpoints.

Simba Uproar:

The key visual became the anchor for the entire campaign, combining Mumbai's density with the movement and energy of hip-hop. The idea was to make Uproar feel less like another music festival and more like a collision of culture, movement, and the city itself, carrying the same energy across social, communication, and on-ground experiences.

Year

2025-2026

Project type

Visual Direction

Role

Visual Designing

Brand House

Saltborn

Simba

Simba is a beer brand rooted in independent spirit, street culture, music, and community. Its rebellious character celebrates the people and subcultures shaping culture from the ground up. That attitude became the foundation for Uproar, turning the festival into a living expression of what Simba stands for.

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