Vyala

Vyala is inspired by the mythical creature found across Indian iconography, often depicted as part lion, part imagination. The idea was to give this ancient figure a contemporary identity, building a logomark from an interconnected V and A that also traces the silhouette of the Vyala itself. The identity extended across the full brand system, from concept development and logomark construction to apparel and label applications. Ancient reference, modern form, and a little bit of myth brought into the present.