Urthe

Urthe was built around a simple belief: healthier living begins with better choices, and better choices begin at the source. As a pasture-raised egg brand, its focus extends beyond the product itself, championing mindful eating, ethical farming, and a closer connection to where our food comes from. I developed the visual identity and packaging system around that philosophy, creating a brand that feels natural, considered, and quietly premium. The goal was simple: make healthy living feel less like a trend and more like a way of life.