Year

2026

Project type

Creative Direction

Role

Creative Direction

Brand House

Saltborn

FogHorn

Foghorn is a whisky brand shaped by folklore, Scottish landscapes, and the mythology hidden within them. Built around a world of mist, mountains, and old tales, it turns whisky into something more atmospheric and story-driven. I worked across the brand's creative direction, helping build and expand its visual world through campaigns and content. It's also my favourite brand to work on because it brings together the things I'm most drawn to: mythology, illustration, storytelling, and world-building.

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