





Year
2026
Project type
Creative Direction
Role
Creative Direction
Brand House
Saltborn
FogHorn
Foghorn is a whisky brand shaped by folklore, Scottish landscapes, and the mythology hidden within them. Built around a world of mist, mountains, and old tales, it turns whisky into something more atmospheric and story-driven. I worked across the brand's creative direction, helping build and expand its visual world through campaigns and content. It's also my favourite brand to work on because it brings together the things I'm most drawn to: mythology, illustration, storytelling, and world-building.
